Here is an easy introduction to email marketing.
What is Email Marketing any way!
We can say that email marketing is a super tool that connects prospects or new costumers to you. Is the digital tool strategy used by the most effective marketers and people who are interested on share solutions and meet the needs to you or other on words, to your offer.
Why you may ask.? Sorry if I answer with a question but! HOW BAD DO YOU WANT TO CONNECT WITH A PROSPECT? HOW IMPORTANT IS IT FOR YOU TO REACH A POTENTIAL BUYER? Right! That is how important is email marketing.
Is knowing how to communicate with your audience and share what works for you and how has solve a problem to you.
Because email is an easy and powerful tool that connects in seconds (depending on your internet speed few minutes) to all the planet.
Because we know the number of inhabitants around the world has made the process of connecting people and presents more opportunities of creating and expandindin business.
Future of email marketing
Many people have found very difficult to use or integrate email marketing on their campaigns. For this reason, many have given up and consider that email marketing is dead.
It is understood that anything that we do not know how to use it will be “difficult” to do or use but, WE definitely have to accept that “It is NOT impossible.”
We know it is not impossible because other people are doing it.
So short answer will be: NO. email marketing is here to stay and is growing popularity because is the best way to communicate with our prospects or followers.
1.- To start with, why and what are you sending your email.? How many emails are you sending to the span box? And yes, I said YOU.
Just think for a moment, have you read the context of some of them? Are your emails looking the same way?
Personalising your emails and making it more human writing and reading can be very useful.
2.- Avoid the use of names on the subject
“Hey [INSERT NAME HERE]”.
Cyber Security concern on the internet is high, so, for you to understand I would imagine a stranger on the street, out of nowhere calling you by your name…
According to Fox school of business:
With a report like that wonder if I would ever use the name again.
3.- the 80 20 rule. A case study from Adestra has shown that if the subject line contains 80% of characters and 20 % of characters for your actual message, you will get a higher rate of openings.
Hope you find this post helpful and also like to hear what has pelped you.
Remember that caring is sharing and like to hear what do you think about the post.
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Wish you an awesome and succesful day.