What is Branding.

If you want to work on your branding this 2018 you must understand what Branding is, for many a logo or a name of a company. To be nice, you are 50% right, it is part of a brand. You are 50% wrong because there are so many logos and companies but with no power of authority.

So what is branding anyway. Branding is a promise you make to your customers and future customers, is the way they get to know you for. The logo is to help identify your brand and it is NOT the brand itself.

How to start branding this 2018.

To start branding you need to understand what you are offering or what you are all about. Be specific about what you offer, this critical for your brand. Be unique and different.

What do people know you for or how do you want them to know you for, remember that a brand is a promise. The promise you gave with your service or product.

Some problems when starting is that you cannot expect so many people contacting you

The first time can be exiting but, with time can get out of hand and your offer is not the same no more. You just have to be consistence.

All though I believe on autopilot, I can say by experience share that, the best way to reach out to more people is on the one to one basis. Here some tips that had worked wonders with me:

Participating on an on-line discussion and helping and also learning from others. You can found groups on social platforms such as Facebook groups, LinkedIn, etc

Creating a blog post or a simple social media post sharing your ideas about what you resent discuss. Looking for ways to find people and talk one on one and “HELP” them create a positive impact on your brand.

When someone reach to you, answer as soon as possible. The longer they wait for you the colder they will turn to be.

Offering live videos such as chat, webbinars about coaching, tips or share some kind of value.

The Personal image

The phrase first recorded in the second edition of Sir Thomas Overbury’s poem A Wife, circa 1613: “Hee is still setting the best foot forward.” is been changed to an even more modern variant could well be that you must put your very best face forward.  Let’s “face it” sure can apply to any leader.

While many HR-driven applications (Business DrivenHuman Resources Management ) are pushing for photos and names to be taken off the hiring or sourcing process, to reduce the possibility of racial and male or female tendency, people use photos and graphic branding for very good reasons, too. This is mainly because many experts are just judging throughout your visual brand online. Here on libertyflow101 as an online branding agency have noticed that a very large percent of people judge others by the picture and just by looking for “under a one tenth of a second” people make the first impression and if they think you don’t look like the person representing the product so they won’t even bother browsing your profile more deeper.

Remember that not many are born with a natural beautiful face. What you need to do is get a professionals help of a photographer and search on the web for famous leaders and see how they pose, dress and present themselves.

Building conviction.

As we talk about branding yourself this 2018 you have to have clear the “Big Why”  and am sure is because you want to be known and why do you want to be known? Is because you like people to come to you because your offer, product or service.

This is why you want your personal brand, because people can find you on line and talking about letting people know you or find you easier we think the next question, “Where?.” Having your own place such as website or a blog can help you anchor yourself as an individual and who is the person behind the product or service.

On your site you should have your full name, address of the company

Sharing your blog posts on social media such as Facebook, Instagram, Twitter will help others to comment on what you share and get review. Remember that when you get a bad review “do not mean is a negative comments” but this is “GOOD” because now you know what to fix or what people really wants, witch it will lead to “TRUST” because you listen to them as you eventually will become a leader on your niche.

Realize that building a brand takes time.

As you start branding this 2018, Remember that is NOT something takes few minutes or even weeks, it is not an overnight work. Am sure you can fix some social platforms like Facebook or LinkedIn or Twitter, etc.

But dressing for success means also that you should go to your social profiles and delete those pictures that won’t show you as a serious person or someone that a client will team up with (game scores, bad days, personal problems or pictures on weird clothing. ) Make your profile and posts public and easy to find.

An effective branding for this 2018 will help you reach new people and open doors to more people reaching you, to build communities, create authority and make some cash on the way.